AI-powered Content Marketing
To Boost Your Brand & Attract More Customers.
What is Content Marketing?
Content marketing is a powerful tool that can help you generate traffic, leads, and sales.
Here are some tips for creating compelling content marketing:
Align your content with your commercial goals and ideal customer profiles. What do you want your customers to do after they read your content? What are their pain points?
Organize your content assets into logical and natural journeys prospective customers take. This will help you create a content experience that is relevant and engaging.
Map your content to a typical sales funnel. This will help you ensure that your content is reaching the right people at the right time.
Deliver results. Your content should establish thought leadership, provide value, and attract new and returning customers.
If you're looking for a way to grow your business, content marketing is a great place to start.
How do you drive profitable, repeatable, and scalable success?
In David Skok's blog "SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters", he provides a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. When mapped against a typical content and growth marketing model, it becomes a very powerful tool to focus your efforts and drive profitable, repeatable, and scaleable success.
Featured from the blog:
Who I work with
I've supported several tech-enabled start-ups doing innovative things in AI, Fashion-Tech, Ed-Tech and the Internet of Things.