How AI is revolutionising content marketing and driving business growth

How AI is Revolutionizing Content Marketing

AI-powered content marketing uses artificial intelligence (AI) to create, distribute, and track content marketing campaigns. AI can be used to automate tasks such as keyword research, content ideation, and content writing, freeing up marketers to focus on more strategic aspects of their campaigns. AI can also be used to personalize content for individual users, which can help to improve engagement and conversion rates.

The Future of Content Marketing is AI-Powered

Key benefits of AI-powered Content Marketing:

• Improved quality: AI can help you create higher-quality content by suggesting topics, keywords, and structure. It can also help you to identify and correct errors in your writing.

• Personalisation: AI can help you personalise your content for your target audiences to help improve engagement and conversion rates.

• Improved targeting: AI can help you to target your content to the right people at the right time. This can help you to reach your target audience more effectively and efficiently.

• Increased ROI: AI can help you to improve the ROI of your content marketing efforts by helping you to create more engaging content, reach more people, and track your results more effectively.

If you're looking for a way to improve your content marketing results, AI-powered content marketing is a great option. With AI, you can create, distribute, and track content more efficiently and effectively, which can help you to reach more customers and achieve your marketing goals.

6 Examples of How AI is Being Used in Content Marketing

Here are some examples of how AI can be used to power content marketing:

• Keyword research: AI can be used to analyze large amounts of data to identify the most relevant keywords for your target audience. This information can then be used to create content that is more likely to be found by potential customers.

• Content ideation: AI can be used to generate ideas for new content that is relevant to your target audience. This can help you to create a more consistent and engaging content marketing strategy.

• Content writing: AI can be used to write content that is high-quality and consistent with your brand voice and style. This can save you time and effort, and it can help you to produce more content on a regular basis.

• Content distribution: AI can be used to distribute your content to a wider audience. This can be done by automatically sharing your content on social media or by submitting it to relevant websites and directories.

• Content optimization: AI can be used to optimize your content for search engines. This can help your content rank higher in search results, which can lead to more traffic to your website.

• Content analytics: AI can be used to track the performance of your content marketing campaigns. This information can be used to identify what is working well and what needs to be improved.

These are just a few examples of how AI can be used to power content marketing. As AI technology continues to develop, we can expect to see even more innovative ways to use AI in content marketing.

9 AI Tools That Will Take Your Content Marketing to the Next Level

Here are some of the best AI tools for content marketing:

• Jasper.ai: Jasper is an AI writing assistant that can help you with various content marketing tasks, such as writing blog posts, creating social media posts, and generating ad copy.

• Copy.ai: Copy.ai is another AI writing assistant that can help you with content marketing tasks. It has various features, such as the ability to generate different creative text formats, like poems, code, scripts, musical pieces, email, letters, etc.

• Grammarly: Grammarly is an AI-powered grammar checker that can help you improve the grammar and spelling of your content.

• Hemingway Editor: Hemingway Editor is an AI-powered writing editor that can help you make your content clearer and more concise.

• Cliche Finder: Cliche Finder is an AI-powered tool that can help you identify and remove cliches from your content.

• Wordtune: Wordtune is an AI-powered tool that can help you improve the clarity and fluency of your writing.

• QuillBot: QuillBot is an AI-powered tool that can help you paraphrase your content and make it more original.

• Market Muse: Market Muse is an AI-powered tool to help you with keyword research and content optimization.

• Surfer SEO: Surfer SEO is another AI-powered tool to help you with keyword research and content optimization.

These are just a few of the many AI tools that can be used for content marketing. With so many options available, you're sure to find the right tools to help you create high-quality content that will engage your audience and achieve your marketing goals.

7 Practical Applications of AI that you might not know about

• Headlines: I ask Google Bard for 5-10 variations of headlines, then go deeper by selecting my favourite and asking Bard to suggest more concise and persuasive variations.

• Re-write paragraphs to be more concise, persuasive, informative, convincing or just those that don't quite hit the mark.

• Synonyms - Google Bard and Google’s “Synonym for x” is great for this. 

• Content writing - Jasper is good for writing blogs, Grammarly is great for editing style and tone to the audience you’re writing for, and Google Bard is good for creating more succinct, persuasive copy. 

• Research - I use Google Bard to research, e.g. for this blog article! 

• Content tasks - I use Google Bard for various content tasks, such as content summaries, meta descriptions, intros, conclusions, takeaways, outlines, subheadings to break content down and make it more readable, title suggestions etc. 

• Website content - Google Bard or ChatGPT are great for writing product descriptions based on existing specifications and FAQs based on existing articles and keywords. 

8 Things I'm Excited to Try in 2023

I've used Google Bard to rewrite my website content to be more concise and persuasive and to redo all of my SEO meta descriptions. I'm excited to try out the following AI use cases next:

• Press releases

• Podcast or explainer video scripts

• YouTube video descriptions

• Ideas (“blindspots”) to include in my content - what is my article missing?

• Missing steps or angles in my content or research

• More sources to cite for further reading

• My Instagram bio to make it more creative and fun!

• Keywords I’m missing from my content, or how best to organize my keywords based on search intent

The Future of Marketing: AI or Humans?

It is unlikely that AI will ever completely replace marketers. While AI can automate many of the tasks involved in marketing, it cannot replace the human touch that is essential for effective marketing. Marketers need to be able to understand the needs of their target audience and create marketing messages that resonate with them. They also need to be able to track the results of their marketing campaigns and make adjustments as needed. AI can help marketers with these tasks, but it cannot do them all.

As AI technology continues to develop, it is likely that marketers will increasingly use AI to automate tasks and improve their efficiency. However, AI will not replace marketers altogether. Marketers will still need to be creative, strategic, and data-driven in order to be successful.

The Future of Content Marketing is AI-Powered

AI is the future of content and growth marketing. It can help you create high-quality content, reach more audiences, and boost your results. AI is not a threat to marketers, it is a tool that can help us do our jobs better. We need to embrace AI and use it to become more creative, more strategic, and ultimately more successful.