Seven blog post ideas that will get you noticed!
Once you’ve developed your Ideal Customer Profiles, Target Markets, and Core Messages it’s time to start content planning. But how do you make your blogs really engaging, and how do you know what types of blog formats work?
Insider secrets and hacks
Everyone loves a secret or some top hacks. An insider’s view on a specialist topic will grab attention, intrigue the reader and generate leads provided you deliver value to the reader. Attention-grabbing titles you can use include: “The No.1 Hack for…”, “Ten unknown facts about…” etc.
Myth-busting
Highlighting the facts to quell any misconceptions or a lack of understanding about your product can help educate your target market to your product benefits and USPs. Good titles to use are: “Debunking five common myths on…”, “Common misconceptions about…”.
How to...
Most web searches on Google begin with “How to…” and these types of blogs can also directly appeal to your target audience if you focus the content on solving their problems and pain points. It also gives you the platform to be seen as a trusted expert. Good title examples are things like “How to grow your LinkedIn followers,” “How to play to win..” etc.
Lists
Everyone loves a list, and these blogs always grab peoples’ attention. They can be solution-oriented or frequently asked questions based and as long or short as you want. Good examples of titles include: “5 ways to boost your posts on LinkedIn”, “101 creative ideas for your LinkedIn account-based marketing,” etc.
Curated lists
These are good for rounding up and sharing content you’ve found elsewhere that’s relevant to your industry or product. These can cover various digital content formats, including podcasts, videos, webinars, etc., and position you as a subject matter expert if done well. Standard titles are usually “10 blogging trends we’re following this year”, “5 must-watch webinars this month,” etc.
Quick reference guide
A short and sweet, educational-based quick overview of the main facts on a specific topic quickly consumes readers. Some good titles to get you going are: “Your quick guide to…”, “Top tips for…”, etc.
The smart guide
A marketing favourite and is great for a deep dive into something your company knows a lot about. Spice it up with your insider’s view on the tricks of the trade and top tips. These nuggets of wisdom also help position you as an authority and subject matter expert and can work exceptionally well as lead-generating downloadable guides or eBooks. Some good titles to get your creative juices flowing are: “Everything you need to know about…” and “The A to Z on…”.
Top tip!
You can find top sources for blog topic inspiration in your social media and web analytics data - most popular likes, hashtags, pages, keywords, etc. Failing that, then go back to basics and look at your ideal customer profiles - and try to frame topics around their pain points, what keeps them awake at night, and so on.
